Ch. 4 - The Marketing Environment

 

Target Market

COUNTRY 

United States - 95%
Canada - 5%

INDUSTRY 

Hospital & Health Care - 40%
Medical Practice - 23%
Higher Education - 7% 
Health, Wellness and Fitness - 6%

COMPANY SIZE

Small (<50 employees) – 50%
Large (>1000 employees) – 16%
Medium-sized - 19%